Personal Branding (Compulsory unit)

Tom Peters said that "the last thing you want to do is become a manager". This term, like the term CV, is obsolete. Reinvent yourself! Forget living a life enslaved by your career progress and start thinking about yourself as a brand. You are in control of your own company, Me Inc.

Transmedia Storytelling (Compulsory unit)

When we talk about audience we could be referring to a wide variety of audiences: leisure consumers, managers and company employees, school children, students in a range of disciplines, the target audience for your product, citizens and contributors, readers, your family and friends, etc.

Training and Lifelong Learning (Optional unit)

In this unit, we will look at how companies can use training to enhance their workers' skills and increase their knowledge. To do this, they create a Training Plan to structure the company's training strategy, and to ensure that the targets established are achieved satisfactorily.

Social Research (Optional unit)

Some companies prefer employees who develop their own knowledge and skills through self-training. This is because the companies can reduce training costs and they make it possible getting people who can address the needs of the company rapidly and cost-effectively. An employee who develops competencies through self-training is highly competitive, flexible and worthwhile for the company.

Social Media (Optional unit)

There are few Internet users who do not have at least one account on some social network, such as Facebook, Twitter, or Instagram. Aside from the personal and recreational features that these powerful tools offer, we can get more out of them if we understand how to fully take advantage of them.

Networking (Optional unit)

The Internet is currently minimizing the costs (in time, money, efforts...) of, not only, explaining something with words but also of transmitting images, videos, voice, data and any other elements that can be digitalized.

Lic. Verónica Mesuraca

Profesor

Soy un estratega de marca personal certificado por Reach Personal Branding con sede en EE. UU. Y tengo un diploma en coaching transformacional obtenido en el Centro de Coaching Animas en Londres, reconocido por la International Coach Federation (ICF). Antes de comenzar con Step Up with V, trabajé durante 10 años en compañías internacionales, en la industria de las telecomunicaciones, la tecnología y las exportaciones, apoyando a ejecutivos y equipos gerenciales. Más info

Lic. Daniela Gallardo

Profesor

Licenciada en Ciencias Políticas por la Universidad de la República. Máster en Dirección Comercial y Marketing por EFEM. Formación en Social Management y Herramientas de Comunicación por Deusto Formación. Amplia experiencia en Estrategia Digital, Social Networks y Social Media Manager. Piensa que sería útil contar, en cada equipo de trabajo o empresa, con una persona que se encargue de guardar y hacer un seguimiento a todas las ideas que se van generando en cualquier departamento y para cualquier proyecto. Más info